Resume

ANDREA FARNSWORTH

Experienced, results-driven web professional with proven private and public sector marketing and outreach success. Primary background in web design and development with a focus on digital strategy, optimization, and user experince.

EDUCATION

University of Advancing Technology – Tempe, AZ
BS, Web Design and Development
April 2006

Ektron
Ektron – Developer Training

University Nevada, Reno
Social Media and Digital Marketing Certification
April 2015

Ektron
Ektron – Content Administration Certification
September 2013

STRENGTHS, SKILLS & KNOWLEDGE

  • Critical thinking
  • Problem solving
  • Attention to detail
  • Work collaboratively
  • Team leadership
  • Ability to meet deadlines
  • Web design and development
  • Marketing and outreach
  • Digital strategy and implementation
  • Photography and video production
  • Digital content development
  • SEO/SEM
  • Adobe Creative Suite: Illustrator, Photoshop, Dreamweaver, Premiere Pro, After Effects, Audition, Bridge, Fireworks
  • Content Management Systems: WordPress (install, customize and build), Drupal (install, customize) Joomla (install, customize), Magento (install and customize), Ektron (customize, content administration, user and permission management)
  • Google Tools: Analytics, Website Optimizer, Webmaster Tools
  • Email Service Providers: Responsys, Exact Target, Mail Chimp, Campaigner

WORK EXPERIENCE

MARKETING MANAGER & WEB DEVELOPER

Tea Phactory
Reno, NV
https://teaphactory.com
June 2017 – Present

  • Digital marketing and social media strategist
  • Lead UI/UX designer and web developer

PUBLIC INFORMATION OFFICER: WEBSITE & DIGITAL OUTREACH COORDINATOR

Nevada Department of Wildlife
6980 Sierra Center Pkwy #120
Reno, NV 89511
www.NDOW.org
www.NevadaWild.org
www.NevadaGameWarden.org

February 2013 – June 2017

  • State-wide digital outreach and social media manager
  • Agency-wide webmaster
Accomplishments
  • Led migration and launch of the redesigned NDOW.org website which won a national award from ACI in 2013 and 2014
  • Increased NDOW.org site traffic by 16%, users by 28% and reduced bounce rate 14.45% through site architecture, SEO, marketing and outreach tactics
  • Development of the agency’s most impactful outreach tool in NevadaWild.org with over 18,000 visitors in the first month
  • Development of the email outreach program into the agency’s most effective method for direct communication with the public with 25% overall list growth, 20% open rates and 7% CTRs
  • Developed, managed, and implemented the agency’s social media strategy which, under my direction, saw an audience growth of 62% on Facebook and 52% on Twitter

WEB DEVELOPER

Resource Action Programs
976 United Cir
Sparks, NV 89431
www.resourceaction.com

http://gethomewise.com

October 2012 to February 2013

  • Lead web developer and designer

WEB PRODUCTION & MARKETING MANAGER

NextStudent Inc.
1801 W. Knudsen Drive
Phoenix, AZ 85027
www.nextstudent.com
www.thinkdebtrelief.com
www.collegelendingsolutions.com

  • Web Production & Marketing Manager: Aug. 2010 – Sept. 2012
  • Frontend Developer & Asst. Marketing Manager: Oct. 2007 – Aug. 2010
  • Web Designer: Nov. 2006 – Oct. 2007

(Company sold in 2012)

WEB DESIGNER

US Digital Media, Inc.
Phoenix, AZ 85027

http://www.usdigitalmedia.com/

http://www.cdrom2go.com/

February 2006 to November 2006

  • Lead web designer and developer for corporate and e-commerce sites
  • Designed additional digital marketing creative