Resume

ANDREA FARNSWORTH

Experienced, results-driven web professional who has been working with both private and public sector marketing and outreach teams for ten years. Primary background in web design and development with a focus on digital strategy.

EDUCATION

University of Advancing Technology – Tempe, AZ
BS, Web Design and Development
April 2006

Ektron
Ektron – Developer Training

University Nevada, Reno
Social Media and Digital Marketing Certification
April 2015

Ektron
Ektron – Content Administration Certification
September 2013

STRENGTHS, SKILLS & KNOWLEDGE

  • Critical thinking
  • Problem solving
  • Attention to detail
  • Work collaboratively
  • Team leadership
  • Ability to meet deadlines
  • Web design and development
  • Marketing and outreach
  • Digital strategy and implementation
  • Photography and video production
  • Digital content development
  • SEO/SEM
  • Adobe Creative Suite: Illustrator, Photoshop, Dreamweaver, Premiere Pro, After Effects, Audition, Bridge, Fireworks
  • Content Management Systems: WordPress (install, customize and build), Drupal (install, customize) Joomla (install, customize), Magento (install and customize), Ektron (customize, content administration, user and permission management)
  • Google Tools: Analytics, Website Optimizer, Webmaster Tools
  • Email Service Providers: Responsys, Exact Target, Mail Chimp, Campaigner

WORK EXPERIENCE

WEBSITE COORDINATOR

Nevada Department of Wildlife
6980 Sierra Center Pkwy #120
Reno, NV 89511
www.NDOW.org
www.NevadaWild.org
www.NevadaGameWarden.org

February 2013 – Present

  • Responsible for all agency websites and web technology
  • Webmaster for NDOW.org on Ektron CMS framework in an ASP.NET environment
  • Design, develop and maintain internal and external agency websites
  • Agency intranet and NevadaWild.org on LAMP, and WordPress
  • Manage all agency domains, web hosting and external servers
  • Develop and implement Ektron training programs for multiple levels of users
  • Evaluate, report and advise stakeholders of emerging web technologies, email service providers, social media platforms and other technology as needed
  • Work directly and in collaboration with the agency and state IT departments regarding server management, and implementation of web technologies
  • Manage website, social media and email analytics for the development of quarterly reports and action items for continued public outreach success
  • Management of Web Budget
  • Responsible for developing and managing digital outreach strategy
  • Develop and implement email and social media outreach programs
  • Develop and implement best practices, procedures, and protocols
  • Develop, maintain and implement editorial calendars
  • Management of various contact lists, constituent segmentation, and email sends
  • Management of various social media platforms for the agency
  • Develop and implement email outreach and social media training programs for team members
  • Responsible for brand management of digital content and digital content creation
  • Develop and maintain brand guidelines for digital content
  • Develop educational infographics with the use of analytics and agency data
  • Production of PSAs and other educational videos
Accomplishments
  • Led migration and launch of the redesigned NDOW.org website which won a national award from ACI in 2013 and 2014 – 2nd place overall
  • Increased NDOW.org site traffic by 16%, users by 28% and reduced bounce rate 14.45% through site architecture, SEO, marketing and outreach tactics
  • Development of the agency’s most impactful outreach tool in NevadaWild.org with over 18,000 visitors in the first month
  • Development of the email outreach program into the agency’s most effective method for direct communication with the public with 25% overall list growth, 20% open rates and 7% CTRs
  • Implementation of social media strategy has seen the agency’s audience growth of 62% on Facebook with an engagement rate of 3% and, 52% growth on Twitter.

WEB DEVELOPER

Resource Action Programs
976 United Cir
Sparks, NV 89431
www.resourceaction.com

http://gethomewise.com

October 2012 to February 2013

  • Primary web developer for company and worked within the marketing and communications division
  • Designed, developed and maintained company websites
  • www.resourceaction.com – LAMP and WordPress
  • Designed and developed lead forms for sales lead generation
  • Implemented web analytics for conversion tracking; including goals, funnels, and event tracking
  • Implemented web optimization tools to analyze website performance, conversion rates and split testing
    http://gethomewise.com – HTML, CSS, responsive design
  • At time of development this site was cross-browser and platform compatible
  • Responsible for design within company parameters for the Get Home Wise Kit to be displayed in WalMart
  • Worked directly and in collaboration with company IT team to implement web technology
  • Evaluate, report on and advise stakeholders of emerging web technologies
  • Reported directly to V.P. of Sales and Marketing

WEB PRODUCTION & MARKETING MANAGER

NextStudent Inc.
1801 W. Knudsen Drive
Phoenix, AZ 85027
www.nextstudent.com
www.thinkdebtrelief.com
www.collegelendingsolutions.com

(Company sold in 2012)

October 2009 to September 2012

  • Webmaster responsible for all company website design, development and web technology
    www.nextstudent.com, www.collegelendingsolutions.com
  • LAMP and WordPress
  • Lead developer of landing pages and lead forms for sales lead generation
  • Responsible for implementing CMS, plugin and content updates
  • Optimization analysis and implementation
  • Analysis of analytic information: traffic, conversions, click path
  • Digital Marketing
  • Social Media Marketing, Email Marketing and Customer Retention – manage various social network accounts, email design, development, and deliver emails using various Email Server Providers, including Exact Target, Responsys, and Mail Chimp. All emails were compliant with CAN-SPAM regulations.
  • Content distribution – press releases, article distribution, blog posts and guest posts
  • SEO – ranking reports, SERP management, on-page and off-page search engine optimization, overall site visibility
  • Affiliate account management – assess conversions, acquire and review new programs, update the site as needed

NextStudent.com took on a site-wide redesign where the site was migrated to a WordPress framework.
Lead web technologist responsible for evaluating open source, CMS options
WordPress was chosen over Drupal for SEO purposes
Team leader, fully responsible for the final design, PHP, CSS and development of the theme, website functionality, and cross-browser compatibility
New site was launched May 2012

SR. WEB DESIGNER – Frontend Developer

NextStudent Inc.
19601 N Black Canyon Hwy
Phoenix, AZ 85027
www.nextstudent.com

November 2006 to October 2009

  • Primary designer responsible for website design, UI/UX, and marketing collateral including: email, web ads, landing pages, websites, blogs and social media graphics
  • Primary designer and developer for marketing websites, microsites, and blogs for social media marketing
  • Frontend developer responsible for coding HTML, CSS, and JavaScript and preparing the site for backend developers and database integration

NextStudent.com took on a site-wide redesign and migration from .ASP pages to PHP.
Primary designer and fully responsible for the final design and frontend development
New site was launched April 2008.

WEB DESIGNER

US Digital Media, Inc.
Phoenix, AZ 85027

http://www.usdigitalmedia.com/

http://www.cdrom2go.com/

February 2006 to November 2006

  • Lead web designer and developer for corporate and e-commerce sites
  • Performed as a webmaster in managing company website updates and maintenance
  • Managed email marketing program with design and development of email newsletters, transactional emails and maintaining contact lists
  • Designed additional digital marketing creative as needed